At its simplest Information architecture (IA) is the labelling and categorisation of information. In the context of a website this is manifest through the sites structure, content and behaviour through the: design, organisation and layout of the user interface structure and context of information flows design of navigation, access and search functionality identification and use of language, data and vocabulary schemas. Information architecture must address the needs of both...
Read More »
Innovation / Change “If I’d have asked my customers what they wanted, they would have told me ‘A faster horse'” – Henry Ford “Behold the turtle. He makes progress only when he sticks his neck out.” – James Bryant Conant “The best way to predict the future is to create it.” – Peter Drucker “Don’t be the one who puts the “no” in innovation.” – Unknown “The single biggest...
Read More »
You’ve got an idea or plan for an on-line or technology driven project but you don’t know what to do next? You need advice from experts with a broad range of technology and business experience, who can clearly communicate and document what you’re trying to build and understands the entrepreneurial process? You need Clarity. Taking an idea from a concept to something a project team can execute isn’t easy, and if you want your project delivered, then you need solid...
Read More »
Clarity can provide technology training – at home, at work, individual or small group. We can train you in almost any area of technology, at home or in your office with training options to suit a beginner through to the tech-savvy executive who has limited time. Here are some examples of technology areas we cover: Internet – security, email, on-line banking and eGovernment, search, Google, eBooks. eBay, PayPal Software Packages – Microsoft Office – Word...
Read More »
Ok you have a web site but what now? You think a bit of SEO and your done well think again. You need to work your site like you work your business and that means not the half baked SEO that’s around. For example if you were a Clarity client we do real marketing and below is just a sample of what we could be doing for you (let’s not talk about business development, customer retention and process management). By the way if you are using traditional SEO like keyword...
Read More »
